Dealmoon partnered with LUOLAI, a leading Chinese home textile brand, to introduce a livestream shopping experience for Chinese consumers in North America.
Hosted on Dealmoon's Rednote channel, the campaign brought together product demonstrations, exclusive offers, and real-time audience engagement to drive product discovery and sales.
Dealmoon partnered with LUOLAI to explore livestream commerce as a way to connect with Chinese consumers in North America, introduce a broader range of home textile products, and drive measurable sales.
Together, the teams focused on three opportunities:
- Expand brand engagement: Connect LUOLAI with Dealmoon's established Chinese consumer community through an interactive shopping experience on Rednote.
- Increase product discovery: Showcase LUOLAI's broader home textile collection through live demonstrations, product education, and exclusive offers.
- Establish a scalable commerce model: Test livestream shopping in the North American market and identify opportunities for future campaigns through performance insights.
Dealmoon and LUOLAI partnered to develop a livestream commerce strategy designed to introduce LUOLAI's home textile collection to Chinese consumers in North America, encourage product discovery, and drive sales through an engaging shopping experience.
- Cross-Platform Promotion: Leverage Dealmoon's established community and Rednote presence to build awareness and attract qualified audiences to the livestream.
- Curated Product Selection: Feature seasonal home textile products, including pillows, comforters, and bedding, supported by exclusive offers and product bundles.
- Interactive Shopping Experience: Incorporate live product demonstrations, consumer Q&A, giveaways, and limited-time promotions to encourage participation and purchase consideration.
- Streamlined Path to Purchase: Connect featured products with clear purchasing information and promotional incentives to support conversions during the livestream.
The Dealmoon and LUOLAI livestream demonstrated how community engagement, product storytelling, and curated shopping offers can support measurable sales growth.
- 25% of Monthly Sales: A single livestream accounted for one-quarter of LUOLAI's monthly sales.
- 7.8× Average Daily Sales: Sales during the livestream significantly exceeded the brand's average calendar-day performance.
- Broader Product Discovery: Live demonstrations and exclusive offers encouraged purchases across a wider assortment, including higher-value bedding categories.
The campaign provided valuable insights into how livestream commerce can support brand engagement, product discovery, and purchasing behavior among Chinese consumers in North America.
The LUOLAI campaign highlighted the potential of livestream commerce as a strategic growth opportunity for brands reaching Chinese consumers in North America.
- Community Engagement: Dealmoon's established audience and Rednote presence created opportunities for LUOLAI to connect with consumers through real-time product experiences.
- Product Storytelling: Live demonstrations helped introduce a broader assortment and encourage interest in higher-value home textile categories.
- Scalable Commerce Opportunities: The partnership established an initial framework for future livestream activations, combining audience development, interactive shopping, and measurable commercial outcomes.