News

October 5th -

Some of the most meaningful moments in a brand partnership happen outside of a campaign. For Dealmoon, one of those moments came on October 3rd, when Vivienne Westwood welcomed our team to its Spring/Summer 2027 runway show during Paris Fashion Week.

The invitation was an exciting opportunity to experience the world of Vivienne Westwood firsthand, spend time with the team, and celebrate a relationship that continues to grow in the UK.

Inside the historic Palais de la Femme in Paris, Creative Director Andreas Kronthaler presented Body & Soul, a collection that captured the unmistakable character of Vivienne Westwood.

Dramatic silhouettes, historical influences, and unconventional details brought the fashion house's distinctive identity to life. The show was a celebration of individuality, creativity, and the British fashion heritage that has made Vivienne Westwood an internationally recognized name.

The experience extended beyond the collection itself. Among the invited guests were Chinese celebrities and influential creators, bringing together fashion, culture, and communities from around the world.

For Dealmoon, it was especially meaningful to experience this alongside a brand we work with to reach Chinese consumers in the UK.

An invitation to Paris Fashion Week offers a different perspective on what a brand partnership can become.

Our work with Vivienne Westwood has created opportunities to connect the brand with Chinese consumers through content, discovery, and shopping experiences. Being welcomed into an event of this significance brings another dimension to that relationship, creating space for conversations, shared experiences, and a closer understanding of the brand.

It also reflects something we value across Moon Commerce Group: building relationships that continue to develop as brands and their audiences evolve.

The relationships we build with international brands are closely connected to the relationships we've established with our community.

Our audience looks to Dealmoon to discover brands, explore new collections, follow trends, and make informed shopping decisions. That connection gives us a unique perspective on how brands can become part of the conversations and experiences that matter to Chinese consumers.

As our partnership with Vivienne Westwood continues to develop across social platforms, RedNote, and in-store experiences, we see opportunities to bring these worlds closer together.

From the runway in Paris to the communities we reach every day, we're excited to see where this relationship takes us next.