L’Oréal Groupe partnered with Dealmoon to promote its prestige beauty brands during Amazon Prime Day 2026, reaching Dealmoon’s community of Chinese consumers.
The campaign featured more than 145 products across 12 brands, including Lancôme, Kiehl’s, Urban Decay, and Maison Margiela, with a focus on L’Oréal’s Luxe Division.
Dealmoon developed the campaign strategy with L’Oréal Groupe, combining product recommendations, promotional planning, prominent placements within its shopping platform, and social media promotion to help consumers discover and purchase featured products on Amazon.
With brands competing for visibility across Amazon during Prime Day, L’Oréal Groupe sought to strengthen awareness of its prestige beauty portfolio and reach Chinese consumers through additional shopping channels.
The partnership focused on:
- Increasing visibility for L’Oréal Groupe’s Amazon Prime Day offers.
- Identifying featured products and promotions relevant to Chinese consumers.
- Extending campaign reach through Dealmoon’s platform and social channels.
- Driving product discovery and conversion across participating brands.
Dealmoon worked closely with L’Oréal Groupe to develop and execute a multi-channel campaign that extended the visibility of its Amazon Prime Day offers.
- Product & Promotional Planning: Collaborated on featured products, promotional offers, pricing, and campaign timing to maximize consumer relevance.
- Premium Platform Placements: Secured high-visibility placements across Dealmoon, including app opening features and promotional banners.
- Social Amplification: Extended campaign exposure through curated beauty content and product recommendations across social channels, directing consumers to Amazon.
- Performance Measurement: Tracked campaign engagement, orders, and product performance to evaluate results and identify opportunities for optimization.
The four-day campaign delivered sustained conversion and measurable purchase activity across L’Oréal Groupe’s participating beauty brands.
Performance Highlights:
- 17%+ conversion rate: Maintained throughout the four-day campaign.
- 5.7K+ orders: Generated across the participating brands.
- 32.9K clicks: Driven through campaign placements and promotional content.
- #1 performing product: A newly added premium collection led campaign performance, validating the collaborative product selection strategy.
The campaign demonstrated the value of combining L’Oréal Groupe’s prestige beauty portfolio with Dealmoon’s consumer insights, platform reach, and commerce expertise.
- Strategic Partnership: Joint campaign planning connected product selection and promotional priorities with Chinese consumer preferences.
- Expanded Visibility: Dealmoon’s platform placements and social channels amplified L’Oréal Groupe’s offers beyond Amazon during a highly competitive shopping period.
- Commerce Performance: Sustained conversion and strong product performance demonstrated the effectiveness of the campaign strategy.